Angel Soft – Grander Parents
These are a series of films to spur consumer engagement. Angel Soft asked to find Grand Parents with unique stories that support their marketing strategy of “soft yet strong.” The films were widely noted and liked by both viewers and consumers; sales rose, name recognition considerably increased and the campaign is on-going.
Vanity Fair – Take Back the Table
This is a classic use of advertising for social good. Vanity Fair is challenging families to eat together and spend time together. The campaign is very successful and more films for Vanity Fair like this are being produced.